Categories for Heritage

Happy Birthday, Blue Jeans!

It was 137 years ago today when the awarding of a U.S. patent – number 139,121, if you’re into details... View Article

Blog Entry - Heritage - March 19, 2012

As any longtime fan of the Levi’s® brand knows, there’s a lot of history in our jeans. And a new... View Article

Blog Entry - Heritage - October 25, 2011

One of the most recognizable trademarks in the world has just turned 75. And we’re proud to say, it’s ours.... View Article

Blog Entry - Heritage - October 4, 2011

Recognize the animals above? They’ve been part of the Levi’s® brand since 1886. But what you see here is something... View Article

Blog Entry - Heritage - July 1, 2011

When you’ve been in business as long as Levi Strauss & Co. (157 years, to be precise) you’re bound to... View Article

Blog Entry - Heritage - August 19, 2010

It’s not every day you hear our founder Levi Strauss mentioned in the same breath with Betty White. But this... View Article

Blog Entry - Heritage - July 7, 2010

June 26, 1847 was a momentous day in the history of blue jeans. Why? Because it’s the day that the... View Article

Blog Entry - Heritage - June 25, 2010