Report from the Ranch: A Captive Audience
So what do you do with two dozen fashion editors that you have corralled at a dude ranch to celebrate…
Blog Entry - Heritage - April 25, 2014Categories for Heritage
Report from the Ranch: A Captive Audience
Report from the Ranch: The 80th Anniversary of Lady Levi’s® Jeans
Levi Strauss & Co. invented the world’s first blue jeans in 1873. That’s a hard act to follow, but the…
Blog Entry - Heritage - April 24, 2014
Rock and Roll Hall of Jeans: A Look at Legendary Denim-Clad Rock Artists
The legendary grunge outfit Nirvana recently received its official induction into the Rock and Roll Hall of Fame commemorating the…
Blog Entry - Heritage - April 16, 2014
Levi Strauss & Co. Plays Ball!
As baseball season gets underway, we thought it would be fun to share a few stories about how long Levi…
Blog Entry - Heritage - April 14, 2014
When Denim Was Dangerous
After the dust of World War II had settled, Levi Strauss & Co. decided to start selling our jeans, jackets…
Blog Entry - Heritage - March 28, 2014
Slow Art and Denim: A Look at the Timeless Craft of Denim Quilts
Since the inception of the blue jean in 1873, artists and makers have been donning Levi’s® and denim while both…
Blog Entry - Heritage - March 27, 2014
The Me Decade, in Denim Art
The early 1970s were all about decorating your favorite jeans and denim jacket, to make these pieces truly yours and…
Blog Entry - Heritage - March 18, 2014
LS&Co. Value, 1890s Style—The Story of the 201® Jean
The Levi Strauss & Co. Archives is always on the hunt for vintage clothing, advertising and photographs to add to…
Blog Entry - Heritage - March 12, 2014
Denim and the Oscars: A Look at Jeans in Cinema
It’s Oscar time. That means dazzling gowns, tailored tuxes and … denim? Yep! While it’s not often associated with the…
Blog Entry - Heritage - February 27, 2014
Happy Birthday, Levi!
Today, Levi Strauss would have turned 185. To help you get to know the birthday boy a little better, we’re…
Blog Entry - Heritage - February 26, 2014
