This year, Science News uncovered a brand new discovery—the world’s oldest pair of pants. Their age? Roughly about 3,000-3,300 years…
Blog Entry - Heritage - July 24, 2014
Today is a special day in the history of two Bay Area icons and for the surrounding region. This morning,…
Blog Entry - Heritage - July 17, 2014
Just last week, the Levi’s® brand launched its biggest advertising and marketing campaign in recent years, Live in Levi’s®. It’s…
Blog Entry - Heritage - July 10, 2014
When people hear the word “Archives” they usually think of rooms filled with boxes, photographs, old clothes, and other old…
Blog Entry - Heritage - July 3, 2014
As the new LS&Co. historian, I expected to get my feet wet mining for Levi’s® heritage stories. One month into…
Blog Entry - Heritage - June 26, 2014
If you live and breathe Levi’s® and you happen to be in Berlin, then you better believe you’re taking the…
Blog Entry - Heritage - June 19, 2014
In 1989, then-CEO Bob Haas decided that Levi Strauss & Co. needed a professional archivist and historian to manage the…
Blog Entry - Heritage - June 5, 2014
This week we celebrated the 141st birthday of an icon – the beloved 501® jean. Soon after we patented rivets for work pants on May…
Blog Entry - Heritage - May 22, 2014
Open up any fashion magazine, or watch people on the street in places like Los Angeles, San Francisco and New…
Blog Entry - Heritage - May 15, 2014
The Kentucky Derby is this weekend, and while we do enjoy the occasional julep and fabulous hat, our favorite ponies…
Blog Entry - Heritage - May 2, 2014
