Categories for Heritage

Throwback Thursday: Women Wear the Pants

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady Levi’s® jeans —…

Blog Entry - Heritage - September 18, 2014

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady Levi’s® jeans —…

Blog Entry - Heritage - September 11, 2014

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady Levi’s® jeans…

Blog Entry - Heritage - September 4, 2014

This week marked Women’s Equality Day, commemorating the 94th anniversary of the passage of the 19th amendment, which guaranteed American women…

Blog Entry - Heritage - August 28, 2014

Bluejeans and the denim jacket. They’re timeless fashion staples, but do you ever wonder how that came to be? Both…

Blog Entry - Heritage - August 25, 2014

With back-to-school shopping in full swing, we couldn’t resist paying a bit of homage to children’s clothing of yesteryear. Not…

Blog Entry - Heritage - August 21, 2014

Denim and the Rise of a Counterculture This week marks the 45th Anniversary of Woodstock, a momentous moment for music,…

Blog Entry - Heritage - August 14, 2014

A Levi’s® employee turned rancher lives his life in denim. Nevada cattle rancher Mark Sampson has worn Levi’s® jeans all…

Blog Entry - Heritage - August 7, 2014

It’s rare to find a logo that is over a century old, especially in a world that relies heavily on…

Blog Entry - Heritage - August 4, 2014

Right now skinnies are in, but every few years the flare becomes popular again. When wide legs had their heyday…

Blog Entry - Heritage - July 31, 2014