Nothing signals the onset of warm weather like baseball. To celebrate America’s favorite pastime and our brand’s long history with…
Blog Entry -
Heritage
- April 28, 2016
Shortly after a radio interview about my work as the Levi Strauss & Co. Historian, the host sent me an…
Blog Entry -
Brands
- April 21, 2016
In celebration of the 30th Anniversary of Dockers®, we’re featuring some of the brand’s most interesting khaki heritage items on…
Blog Entry -
Brands
- April 14, 2016
Before closing the doors at a Levi Strauss & Co. retail store on the East Coast, staff contacted me with…
Blog Entry -
Heritage
- April 7, 2016
After interviewing former rodeo bull rider Shawn Edwards, whose final ride sent him into a 7-day coma, I was convinced…
Blog Entry -
Heritage
- March 31, 2016
You can’t talk about the denim evolution without recognizing the birth of the blue jean. That credit goes to Levi…
Blog Entry -
Heritage
- March 30, 2016
Whether you’re rocking out to your favorite indie group at your local bar or swaying to Springsteen at an arena,…
Blog Entry -
Brands
- March 25, 2016
Following a recent visit to Russia, I traveled to France to continue sharing the story of the 501®–the world’s first…
Blog Entry -
Heritage
- March 24, 2016
At Levi Strauss & Co., our business depends on water. From cotton to manufacturing to consumer care, this precious resource…
Blog Entry -
Heritage
- March 22, 2016
Still stumped on what to wear for St. Paddy’s Day this year? Better grab something green to avoid being pinched…
Blog Entry -
Brands
- March 17, 2016