Levi’s® Celebrates #501Day On Sunday in New York

Levi Strauss & Co.
April 29, 2016

So, how will you 501® this 5/01?
Levi’s® is setting up in New York City to capture the unique styles of 501® fans this Sunday, May 1, in collaboration with Man Repeller’s Leandra Medine and street fashion photographer Phil Oh.
The event is an opportunity for our fans to get styled and photographed by some of the best in the business and celebrate the versatility of the 501® jean and the personal stories that they have associated with their own pairs.
We’ll print and post the images in real time, building out a live version of our We Are 501® campaign.
If you’re in NYC, stop by the Chelsea Triangle at 14th Street and Hudson anytime between 11 a.m. and 6 p.m. EST.
Not in New York? Feel free to post your own 501® style photos via Instagram using the hashtag #501Day on Sunday. Man Repeller will select their favorite, and the winner will score a $501 Levi’s® gift card!501 Day Invite