Get Ready for a Weeklong Pregame to Super Bowl 50

Levi Strauss & Co.
January 6, 2016

The countdown to Super Bowl 50 has officially begun. The holidays are over, fantasy football leagues have been lost and won, college bowl games are winding down, and you’ve already started searching for Super Bowl-themed snacks on Pinterest. Want more reasons to get excited for the Big Game on February 7 at Levi’s® Stadium?
How about this: Alicia Keys is coming to The City Stage presented by Levi’s® – a featured destination of Super Bowl City.
Super Bowl City is a free-to-the-public fan village in downtown San Francisco that will be open during the week leading up to the Super Bowl (January 30 to February 7).
Today, we’re excited to announce that Levi Strauss & Co. will be an official founding legacy sponsor of the San Francisco Bay Area Super Bowl 50 Host Committee. In addition, we’ll be the presenting sponsor of the Host Committee’s main entertainment stage in Super Bowl City, located in Sue Bierman Park in downtown San Francisco.
We couldn’t be more excited to be a part of the Bay Area host team that will be welcoming thousands of fans on to our home turf. We’ll be working with the Host Committee to showcase a wide variety of free, live musical and performing arts entertainers, including fifteen-time Grammy Award-winning Keys. (And we already know how good she’ll look in her Levi’s® jeans.)
“As a company born and raised in San Francisco, we’re excited to partner with the Super Bowl 50 Host Committee to bring this momentous event to our home turf,” said our president and CEO, Chip Bergh. “We look forward to providing fans around the world and visitors to the Bay an unforgettable experience.”
If you’re in the Bay Area, mark your calendars now — Alicia Keys will be performing at The City Stage presented by Levi’s® set against the backdrop of the sparkling Bay Bridge on Saturday, February 6.
Not sure what to wear to be dressed for fan success?
The Levi’s® brand will also be drawing on its history of outfitting fans by releasing a limited edition Super Bowl 50 Collection. Featuring both men’s and women’s apparel, the collection marries classic Levi’s® fabrics and styles — including a wool varsity jacket, Western shirt and wool cap — with the Super Bowl 50 logo, giving fans another way to Live in Levi’s® long after the big game.
The collection will be available to fans starting January 30 at the Levi’s® San Francisco flagship store at 815 Market Street and special locations around San Francisco, including the Levi’s® Lot in Super Bowl City, the NFL Shop at Moscone Center, the Levi’s® Store at Valley Fair and the Levi’s® Store at Levi’s® Stadium. The collection will also be available to fans around the nation at
Whether you’ll be in town to celebrate with us in person or will be tuning in on game day, we can’t wait to help make one of the biggest sporting events of the year a victory.