Red, White and Blue (Jeans)

Levi Strauss & Co.
July 4, 2014

We’re proud to be a U.S. company, and we’re honored that after 161 years we’re still top of mind for consumers when they think of American brands. In fact, LS&Co. ranks No. 2 on the list of most patriotic brands, according to a new report from brand loyalty and consumer engagement research firm Brand Keys Inc.

Over the years, as the country has grown, we’ve grown right along with it, clothing generations of pioneers — from the miners in California, to the cowboys of the West, to the leaders of the Civil Rights movement, to the innovators of today.

We’ve also supported the changing of our country’s landscape. Whether creating the first jeans for women, integrating our factories before it was nationally mandated, educating our employees about HIV/AIDS when it was taboo to do so or becoming the first Fortune 500 company to provide benefits to same-sex partners, we have always strived to be at the forefront of change.

This country was built by people in Levi’s®, and we look forward to being the uniform of progress for years to come.

And we’re honored to share the spotlight with some of our patriotic pals. From Coca-Cola to Jeep, Colgate to Disney, these companies have helped build our country’s economy and continue to do so.

So today, if you want to celebrate in style and pay tribute to your country, grab a Coke, throw on your 501® jeans and hop in your Jeep to show your patriotic spirit.


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