Care For Our Planet

Levi Strauss & Co.
February 29, 2012

It’s easy to get caught up in all the talk about environmental sustainability and, then, wonder what you can do to really make a difference.

Truth is, you don’t have to buy a hybrid vehicle or put solar panels on your roof. You can start with something simple: changing the way you do your laundry.

We’ve been talking about this ever since Levi Strauss & Co. commissioned a scientific life cycle assessment of a pair of Levi’s® 501® jeans and Dockers® Original Khakis.

We learned from the study that 58% of the energy and 45% of the water used during the lifetime of a pair of our jeans occurs during the consumer-use phase. That’s where you come in.

And that’s where this video may help – explaining how you can make some small changes. And make a difference.