Malcolm Goonetileke joined LS&Co. in the summer of 2014 as the senior vice president of Global Merchandise Planning & Inventory Management. In his role, Malcolm is responsible for forecasting and monetizing all product strategies while optimizing inventory investments. He leads the global and regional planning organizations designed to drive revenue and profitability by brand, region and channel. His primary focus has been on transforming the planning function through best-in-class capability building.
In 2017, the Supply Planning organization was added to Malcolm’s scope with the strategic intent of creating an end-to-end planning process driving better demand and supply synergy. The supply planning teams are primarily responsible for production capacity planning at vendors and converting forecasts into purchase orders.
An accomplished planning veteran with 20+ years of experience in retail, Malcolm has worked for multiple global brands including Reebok, Guess, Gap, Ann Taylor, J.Crew and Coach. He joined LS&Co. from Coach, where he led the Global Merchandise Planning team.
Malcolm has a successful track record of building planning into a competitive advantage, having led major functional transformations at both Ann Taylor and Coach. He is passionate about unleashing talented and fostering teams that know how to shape demand to drive growth. Malcolm views planning as the analytical muscle that enables design and merchants to create game changing, profitable assortments while driving regional category leadership with effective inventory investment strategies.