We’re building on our heritage to move the company forward, to be as innovative and relevant to today’s consumers — and tomorrow’s — as we were when we invented the blue jean in 1873.

Millions of people around the world have grown up with Levi’s® blue jeans and Dockers® khakis. I’m one of them. And it’s my privilege to lead this company as we strive to engage consumers with new and familiar products, all while minimizing our impact on the planet.

But it takes more than our strong, enduring brands — which also include Signature by Levi Strauss & Co.™ and Denizen® — to succeed. It takes people to bring our product to life every day. I see these talented and creative folks at our headquarters in San Francisco and in our offices around the world. Ask an employee what makes this company different, and they’ll tell you. It’s our values: empathy, originality, integrity and courage. These guide every decision we make and every action we take. And they fuel our commitment to drive profits through principles.

Today’s Levi Strauss & Co. is as relevant as ever, but we’re always looking ahead. From our products to our practices, innovation is integral and sustainability is as essential as fabric and thread. And there’s more on the way. I’m honored to be a part of Levi Strauss & Co. and humbled to have the opportunity to lead this company as it continues an amazing journey. 

– Chip Bergh, President & CEO