Sometime between the spring and fall of 1848, Levi Strauss, his mother Rebekka and his two sisters Mary and Fanny…
Blog Entry - Heritage - December 4, 2014
A profile of Francesco Boninsegna, Merchandising and Design Director, Levi’s Footwear He paused, clearly a bit hesitant to play favorites.…
Blog Entry - Values - November 18, 2014
Eighty years ago this fall, Levi Strauss & Co. charted new territory with the launch of Lady Levi’s® jeans. The…
Blog Entry - Values - November 14, 2014
The fashion and apparel industry is always changing, and it can be exhausting to keep up with the latest trends…
Blog Entry - Values - September 5, 2014
Miss the Live in Levi’s launch party? Check out some of the coverage to get the scoop. Tuesday’s Live in Levi’s…
Blog Entry - Values - August 8, 2014
The Live In Levi’s® campaign celebrates our favorite jeans—those trusty, go-to garments that stick with us through the myriad of…
Blog Entry - Values - August 7, 2014
We recently launched the Live in Levi’s® Project to invite you to share your story with us. Now, we’re kicking…
Blog Entry - Values - August 5, 2014
We all have a Levi’s® story. To celebrate these stories and the styles of people who wear Levi’s®, today we…
Blog Entry - Uncategorized - August 4, 2014
Just last week, the Levi’s® brand launched its biggest advertising and marketing campaign in recent years, Live in Levi’s®. It’s…
Blog Entry - Heritage - July 10, 2014
How do you go from competitive gymnast to Chief Marketing Officer of Levi’s®? Just ask Jennifer (Jen) Sey, Levi’s® Global…
Blog Entry - Values - June 30, 2014
