Heritage Archives - Page 12 of 15 - Levi Strauss & Co : Levi Strauss & Co

Living With Levi: Tales from the Biographer’s Desk

Levi Strauss arrived in San Francisco in 1853, and expected to stay in the city permanently. In doing so, Levi…

Blog Entry - Heritage - December 19, 2014

Spot cleaning and denim care are part of the job description for my partner at the LS&Co. Archives – Archivist…

Blog Entry - Heritage - December 11, 2014

What do greasers, cowboys, hippies, rock stars, and rappers all have in common? An article of clothing that stands out…

Blog Entry - Brands - December 9, 2014

A recent visit to the Coca-Cola Company Archives in Atlanta, Georgia inspired, delighted, and surprised me, from the sheer size—a…

Blog Entry - Heritage - December 8, 2014

Sometime between the spring and fall of 1848, Levi Strauss, his mother Rebekka and his two sisters Mary and Fanny…

Blog Entry - Heritage - December 4, 2014

Jeans hidden in air vent see daylight many decades later Since taking over as historian, I have been eager to…

Blog Entry - Heritage - November 20, 2014

This Sunday marks the 25th anniversary of the fall of the Berlin Wall, and the opening up of eastern Europe.…

Blog Entry - Heritage - November 6, 2014

Over time, denim has risen from a humble work pant to an iconic fashion statement, and Levi Strauss & Co.…

Blog Entry - Heritage - September 19, 2014

Bluejeans and the denim jacket. They’re timeless fashion staples, but do you ever wonder how that came to be? Both…

Blog Entry - Heritage - August 25, 2014

Denim and the Rise of a Counterculture This week marks the 45th Anniversary of Woodstock, a momentous moment for music,…

Blog Entry - Heritage - August 14, 2014