Categories for Heritage

Throwback Thursday: Denim Discovery

Jeans hidden in air vent see daylight many decades later Since taking over as historian, I have been eager to…

Blog Entry - Heritage - November 20, 2014

The Levi Strauss Museum is located in the house where Levi Strauss was born in Buttenheim/Southern Germany. In its permanent…

Blog Entry - Heritage - November 11, 2014

Today, we take a moment to recognize the contributions and sacrifices of our military veterans. At Levi Strauss & Co.,…

Blog Entry - Heritage - November 11, 2014

This Sunday marks the 25th anniversary of the fall of the Berlin Wall, and the opening up of eastern Europe.…

Blog Entry - Heritage - November 6, 2014

Nothing says rock ’n’ roll like a well-loved pair of blue jeans. And the stars who made some of the…

Blog Entry - Heritage - October 23, 2014

Levi Strauss’s pioneering spirit was not only instilled in the ethos of the company he founded, but also the product…

Blog Entry - Heritage - October 16, 2014

The year 1939 was one for the memory books. On the silver screen, Dorothy donned her ruby slippers and realized…

Blog Entry - Heritage - October 9, 2014

Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady Levi’s® jeans…

Blog Entry - Heritage - September 25, 2014

The phrase “don’t live in the past,” is a common piece of advice. It’s guidance that Tracey Panek openly defies…

Blog Entry - Heritage - September 23, 2014

Over time, denim has risen from a humble work pant to an iconic fashion statement, and Levi Strauss & Co.…

Blog Entry - Heritage - September 19, 2014