A Proud Heritage of Civil Rights
Every year the Martin Luther King holiday reminds Americans of the long historical journey of the civil rights movement. Many…
Blog Entry - Heritage - January 19, 2015Categories for Heritage
A Proud Heritage of Civil Rights
Throwback Thursday: Beyond Denim
Levi Strauss & Co. is, of course, famous for denim: we made the first blue jeans by taking this traditional…
Blog Entry - Heritage - January 15, 2015
Crime, Fraud and Scam Artists in San Francisco – 19th Century Style
Doing business in San Francisco in the 1800s was hard enough, but there were also people ready to fleece, scam,…
Blog Entry - Heritage - January 8, 2015
The Levi’s Brand in Literature
Pennsylvania-born Owen Wister is sometimes called the father of the classic western novel. Like his hero, Theodore Roosevelt, he spent…
Blog Entry - Heritage - December 26, 2014
Living With Levi: Tales from the Biographer’s Desk
Levi Strauss arrived in San Francisco in 1853, and expected to stay in the city permanently. In doing so, Levi…
Blog Entry - Heritage - December 19, 2014
How to Clean your Jeans: Tips from The World’s Leading Denim Conservator
Spot cleaning and denim care are part of the job description for my partner at the LS&Co. Archives – Archivist…
Blog Entry - Heritage - December 11, 2014
The Evolution of an American Style Staple: The Jean Jacket
What do greasers, cowboys, hippies, rock stars, and rappers all have in common? An article of clothing that stands out…
Blog Entry - Brands - December 9, 2014
Visiting Coca-Cola Company Archives
A recent visit to the Coca-Cola Company Archives in Atlanta, Georgia inspired, delighted, and surprised me, from the sheer size—a…
Blog Entry - Heritage - December 8, 2014
Throwback Thursday: Living with Levi – Stories from the Levi Strauss Biography
Sometime between the spring and fall of 1848, Levi Strauss, his mother Rebekka and his two sisters Mary and Fanny…
Blog Entry - Heritage - December 4, 2014
80 Years Of Women’s (Wardrobe) Liberation
The following is an excerpt from an article originally published on LinkedIn, where LS&Co. leaders periodically share their perspectives and…
Blog Entry - Heritage - November 21, 2014
