Get to know our new and recently promoted leaders at Levi Strauss & Co. through these Quick Qs. Here, meet Kenny Mitchell, our new chief marketing officer.
What did you do before joining LS&Co.?
I was the global chief marketing officer of Snap Inc., the parent company of Snapchat. While there, I built and scaled the global marketing organization to support the growth of the Snapchat community and advertiser base as well as the adoption of new products. During my four-year run, we launched many new products and features, more than doubled the global Snapchat community to more than 750 million monthly users and more than tripled revenue.
What attracted you to LS&Co.?
It was a no brainer. Levi’s® is a globally iconic brand with a rich history and legacy. I consider it an honor, privilege and opportunity of a lifetime to join LS&Co. and contribute to shaping the Greatest Story Ever Worn.
Do you have a favorite personal story about LS&Co. or one of our products?
I was part of a neighborhood breakdancing crew as a kid with my older brother and a few friends. Our performance outfit included a coveted dark blue pair of Levi’s® jeans.
What is your secret dream career?
Owner of the Philadelphia Eagles.
Who is the most famous person you’ve ever met?
Working on the Gatorade business, I met and worked with a ton of famous folks. Michael Jordan, Serena Williams, Lionel Messi, Usain Bolt and Dwyane Wade are at the top. Outside of sports, it’d be President Obama.