Today we announced that Kenny Mitchell has been named chief marketing officer of the Levi’s® brand, effective June 5.
In this leadership role, reporting to LS&Co. President Michelle Gass, Kenny will be responsible for advancing the brand’s consumer marketing strategies, focused on building denim leadership equity, cementing the Levi’s® brand’s position as a true lifestyle brand and growing market share.
“Kenny is widely recognized as an innovative marketing leader and talent builder, with an impressive track record of growing global brands and pioneering digital marketing strategies to accelerate value creation,” Michelle said. “It is especially fitting to have someone of his exceptional caliber join our Levi’s® team in this milestone year, further positioning us for long-term growth and operational success as we celebrate the 150th anniversary of the 501® jean and the 170th year of the company’s founding. With Kenny onboard, I have full confidence in our ability to continue earning our place at the center of culture and building our global community of Levi’s® fans.”
Kenny brings more than 20 years of brand-building experience in the U.S. and internationally, in addition to deep digital, creative and innovation expertise. He joins LS&Co. from Snap, parent company of Snapchat, where he has served since 2019 as chief marketing officer and led the growth of the platform’s global community, advertising base and developer partners.
“I am thrilled to join a values-led company like LS&Co. and grateful for the opportunity to work alongside their enormously talented teams to help expand the reach and strength of the Levi’s® brand,” Kenny said. “I have long admired the enduring global relevance of Levi’s® as both a quintessential apparel brand and cultural icon. It is an honor to be part of shaping the future of the greatest story ever worn.”
For more details, see the press release.