Quick Qs with Our New SVP of Direct to Consumer

Levi Strauss & Co.
October 17, 2022

Get to know our new and recently promoted leaders at Levi Strauss & Co. through these Quick Qs. Meet Steve Cano, the new senior vice president of our direct-to-consumer business.

What did you do before joining LS&Co.?

I spent 20 years at Apple leading their retail stores. I had a number of different roles, including VP, Head of WW Retail Stores and VP, Customer Experience.

What attracted you to LS&Co.?

A few things. First, the company has strong values. Second, Levi’s® is an iconic global brand with a compelling story that’s uniquely San Francisco — I’ve always worn Levi’s®, and I live in San Francisco. Brands are important, and Levi’s® is a strong global brand.

What does success look like in your job?

Levi.com and Levi’s® stores become the best apparel shopping experience and continue to help build the Levi’s® brand globally.

Who is the most famous person you’ve ever met?

I was lucky enough to work with Steve Jobs for many years.

What is your favorite quote?

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” — Aristotle