Today, Levi Strauss & Co. announced its long-term strategy for accelerating growth and enhancing profitability, along with more ambitious financial targets for 2027.
“We are emerging from the pandemic a much stronger, more profitable company than we were at the time of our IPO in 2019, having made meaningful progress on executing our strategy and diversifying our portfolio,” said Chip Bergh, president and chief executive officer of Levi Strauss & Co. “We are entering this next phase of growth with strong momentum, proven execution and a bold strategy to increase profitable top-line growth annually by 6-8%, growing our direct-to-consumer business to 55% of revenue, and nearly doubling the women’s business.”
Here’s a snapshot of our strategies and some of our key new financial targets for 2027 — for more details, see the press release linked.
