Levi Strauss & Co. In the News: Top Reads

Levi Strauss & Co.
April 28, 2022

Our latest roundup of news highlights our dedication to understanding and building a strong connection with our fans as we plan for the future and our next 168 years of success across geographies, channels and categories. Check out the best of what is to come, what’s currently hot here at Levi Strauss & Co. and our digital transformation efforts powering smarter creation, commerce and connection. Don’t miss these key reads showcasing our leaders and products.

Lessons from the dustup at Disney: How CEOs can stand up for their companies’ values – Fortune

“As the leader of a company that serves younger, socially aware consumers, LS&Co. CEO Chip Bergh has been outspoken about hot-button issues like gun control, climate change, and paid family leave.”

Fashion’s New Approach to Setting Prices – Business of Fashion

“In its strong recent quarter, Levi’s said that it was able to raise average selling prices in the period by 10 percent without seeing a drop in demand, allowing it to mitigate rising costs of raw materials and logistics. Levi’s can work thousands of data points into AI models that allow it “to predict the optimal price at which a consumer would purchase each of our thousands of products in our portfolio around the world,” shared Katia Walsh the company’s senior vice president and chief strategy and artificial intelligence officer.”

Levi’s to Open 100 Stores in Thailand – Retail & Leisure International

“Levi Strauss & Co. is expanding its retail presence in Asia following positive traction in the region. The heritage denim brand announced plans to launch new Levi’s stores and update existing ones throughout the East Asia Pacific region including locations in Japan, Australia, Indonesia, Singapore, Malaysia and Thailand. Within the first half of 2022 alone, it will open more than 100 locations in Thailand. Levi’s expansion news follows a record year of success for the brand, which reached a revenue mark of over $5.8bn – a 29 per cent improvement from 2020 and its highest since 1998.”

The hottest fashion and beauty trend this season is . . . food – Fast Company

“At its Times Square flagship, Levi’s debuts Levi’s Fresh—a demi-revival of the brand’s own 1970s Fresh Produce collection, which was inspired by (you guessed it) fresh produce. To drive home messaging around the colorful new launch, which is produced using natural plant and mineral dyes as well as water-saving techniques, Levi’s has partnered with Pressed to provide loyalty program members with free juices at seven of its flagship locations across the country. On the west coast, the brand teamed up with Tastemade to create a Levi’s Fresh installation at Smorgasburg Los Angeles – which feature a mini farmers market, an Amazebowls juice bar, and the I Love Micheladas VW Bus.”

What Role Does a Corporate Board Play in Sustainability Issues?The Wall Street Journal

How should a company’s board of directors think about sustainability? And what role should the CEO and other top executives play? Those questions were discussed at the WSJ Pro Sustainable Business Forum by Harmit Singh, executive vice president and chief financial officer at Levi Strauss & Co. Harmit Singh discussed the need to link ESG and sustainability to values: “It’s got to be linked directly to the values of the company and the strategy of the company. And then wherever the person reports, it’s got to be in the core principles of how you run the company. And so, having the board, the CEO and the C-suite really involved is critical.”

Future of Work: Retraining for the Digital AgeWashington Post Live

“People are the most important part of AI actually. Yes we may have AI that creates AI, but that’s still people that make it all happen. At LS&Co we have a long track record of innovation and we wanted to make sure that we have people with the right skills to help us implement digital data and AI capabilities throughout the company,” said Katia Walsh the company’s senior vice president and chief strategy and artificial intelligence officer.”

EXCLUSIVE: AAFA Names Honorees for 2022 American Image Awards  – WWD

Congratulations to LS&Co. CEO Chip Bergh receiving the 2022 American Image Person of the Year Award on April 26th, recognizing his advocacy for gun safety and election integrity.