Marc Rosen Named New Head of Levi Strauss Americas

Levi Strauss & Co.
January 14, 2020

With the departure of Roy Bagattini, Marc Rosen, executive vice president and president of Direct-to-Consumer, will become the executive vice president and president for Levi Strauss Americas.

Rosen will be responsible for leading the company’s largest commercial operations, spanning all brands and channels across the United States, Canada, Mexico, Brazil and the balance of Latin America. He will also retain leadership of the Direct-to-Consumer business.

“Over the past six years, Marc has proven that he is an agile and collaborative leader who brings deep expertise and a growth mindset to every challenge,” said Chip Bergh, president and CEO of Levi Strauss & Co. “Marc has a proven track record, having led our Direct-to-Consumer business through 15 consecutive quarters of double-digit growth.”

Roy, executive vice president and president for Levi Strauss Americas, is leaving Levi Strauss & Co. (LS&Co.) to assume a group chief executive officer position. Roy’s last day is February 16. During his tenure, he served in numerous roles and helped set the strategic foundation for a strong, diversified business.  

“Today, we are set up for continued success,” Chip said. “I am grateful for Roy’s contributions to the strong foundation in place at LS&Co., and I know that he will be a high-impact CEO in his next role.”  

Marc is a veteran retailer who has held roles in ecommerce and international expansion during his nearly 15-year tenure at Walmart. While there, he was responsible for designing, building, operating and expanding Walmart’s ecommerce platforms globally. He was also a senior vice president of information systems, with responsibility for Walmart’s global merchandising, supply chain and store systems. Additionally, he held senior leadership positions for Walmart’s international business unit and Ernst & Young.

“Marc’s passion for the consumer, paired with his extensive experience working with wholesale customers, makes him the perfect choice to lead our largest and most complex business,” Chip said. 

Read the full press release.