Want to score exclusive access to limited edition products, access to Levi’s®-promoted events, and find style inspiration from your favorite denim brand? There’s an app for that.
The result of the hard work of our Direct-to-Consumer and brand teams, Levi’s® brand has launched a new mobile app that represents an evolution of our online shopping experience. Rather than being a copy of levi.com, the app features curated editorial and brand content, telling the story behind your favorite products. Users can purchase premium products available only on the app, from Levi’s® Authorized Vintage Truckers to exclusive Levi’s® x Star WarsTM pieces. It will also house collaborations with high-end fashion brands, offering digital access to products that were previously limited to brick-and-mortar boutiques and Next Gen stores.
All these features are aimed at fostering and growing the brand’s connection with a specific audience: the Levi’s® superfans.
“We’re being very intentional about our storytelling between our digital channels to increase engagement,” said Haley Grevelding, Senior Director, Content Marketing and Creative. “For example, people who are going to levi.com for the first time may have less interest in the history behind the mill that created our denim — but our superfans who download the Levi’s® app are hungry for that content and want to be the first to know about an exclusive jean drop made with Japanese selvedge denim.”
To grow our connection with these consumers even more, the ecommerce team is currently piloting the Levi’s® Red Tab™ Member Program, which will roll out in phases over the next year. On top of free shipping with no minimum purchase, those who sign up for this loyalty program will receive a series of personalized benefits based on their unique preferences.
Download the Levi’s® app now in the Apple App Store and Google Play Store. And stay tuned for more features rolling out throughout the year!